Proactive Retention

Challenge: When customers’ contracts expired, churn increased. Reactionary campaigns to save them at the last minute proved futile.


Solution: Designed and launched intricate contract renewal strategy and Direct Mail campaign with various matrices for multiple segments.


Result: Drove one of the highest response rates of 31.5% and sales rate of 22%, resulting in incremental savings from reduced attrition of $6.7M

Scroll to Top
Scroll to Top